Is Social Media Impactful for University's Brand Image?
نویسندگان
چکیده
منابع مشابه
Impact of Consumer Social Responsibility and Brand Social Responsibility Image on Brand Loyalty
The present paper focus on ITC notebook and try to understand consumer social responsibility for cause related brand and how their preference level changes with different firm donations, and how this activity leads to brand loyalty in long run. An experimental design with 693 participants was used. The results shows that consumers like cause related marketing campaigns and ready to do extra ef...
متن کاملThe Impact of Social Media Marketing on Brand Loyalty
This article is "Retracted" at 2018/04/04 due to "Plagiarism" totally from "Erdoğmuş, İ. E., & Cicek, M. (2012). The impact of social media marketing on brand loyalty. Procedia-Social and Behavioral Sciences, 58, 1353-1360."
متن کاملPredicting Perceived Brand Personality with Social Media
Brand personality has been shown to affect a variety of user behaviors such as individual preferences and social interactions. Despite intensive research efforts in human personality assessment, little is known about brand personality and its relationship with social media. Leveraging the theory in marketing, we analyze how brand personality associates with its contributing factors embodied in ...
متن کاملRepresentativeness-aware Aspect Analysis for Brand Monitoring in Social Media
Owing to the fast-responding nature and extreme success of social media, many companies resort to social media sites for monitoring the reputation of their brands and the opinions of general public. To help companies monitor their brands, in this work, we delve into the task of extracting representative aspects and posts from users’ free-text posts in social media. Previous efforts treat it as ...
متن کاملTo be or not to be in social media: How brand loyalty is affected by social media?
There is an ongoing debate over the activities of brands and companies in social media. Some researchers believe social media provide a unique opportunity for brands to foster their relationships with customers, while others believe the contrary. Taking the perspective of the brand community building plus the brand trust and loyalty literatures, our goal is to show how brand communities based o...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Jurnal Manajemen Teknologi
سال: 2013
ISSN: 1412-1700,2089-7928
DOI: 10.12695/jmt.2013.12.3.4